The Power of the CBD Label
If you’re going to start a CBD business, you probably know the importance of sourcing the best-quality hemp, using the most advanced extraction techniques and creating formulas with the most beneficial ingredients possible. However, something that many CBD businesses overlook is the fact that what’s on the outside of that CBD bottle is just as important as what’s on the inside if you’re going to make a profit.
CBD products are more likely to sell if they have eye-catching, attractive and informative labels. That’s just a fact. This means that any good CBD business owner will go to great lengths to ensure that their products’ labels are just as exciting and helpful as the CBD products themselves.
So, how do you figure out how to label your products? Allow us to help you figure that out.
The Importance of Creating the Perfect Label for a CBD Product
The reality of today’s CBD market is that it’s astonishingly competitive. Because CBD has become something of a buzzword over the last couple of years, more and more business owners are setting out to create their own hemp brands in order to make some extra cash. And, things don’t appear to be slowing down anytime soon if you ask economists.
Therefore, you really need to make every effort to sell products that stand out among the rest. This means that not only do your CBD products have to be high in quality and unique, but they also have to catch consumers’ attention at first glance. This is why labels are so important.
First, you need to make sure that your labels are aesthetically appealing. Think about how many CBD products are on the shelves of brick-and-mortar stores. As humans, it’s in our nature to make our first impressions based on what we see in front of us, and if we see a wall of CBD oil bottles, we’re likely going to take more interest in the ones that look attractive. If you want your products to attract attention, they need to look visually stunning.
We recommend checking out other CBD companies and seeing what their labels look like. Then, try to do something that’s a bit unique. Hire a graphic designer to come up with a design that adds visual appeal to your products.
Another crucial thing to keep in mind is that customers like information. They’re going to want to learn as much about your product as possible before buying it. This is why your products’ labels must be as informative as possible. Make sure that you state what the product is, how much CBD it contains and other information that helps customers choose your product over others. We recommend looking at the labels of other CBD products to get an idea of what kind of information you should be putting on yours.
You’ll also want to clearly explain how the product should be used, and you might want to state what it’s best used for.
Compliance with Guidelines
Something that you absolutely can’t overlook is the importance of complying with the law when labeling your CBD products. For one thing, the FDA requires that you clearly state what a serving size is, as well as the net weight of the product, the count of serving sizes and the ingredients that are in the product. Failing to do this can get you into serious trouble. It’s crucial that you research what the guidelines and regulations are when it comes to labeling CBD products so that you don’t end up losing your business.
Lastly, you want to make sure that you organize all of these components in a way that’s neat and tidy rather than overwhelming. Experiment with different layouts and font sizes in order to make sure that customers don’t get confused when they look at your label.
Things to Keep in Mind
Here are several things to know:
Quality Matters Tremendously
Labels allow customers to form a first impression of your products based on how they look. Therefore, this isn’t an area in which you want to cut corners in order to save cash. Make sure that you seek out a reputable printing company, and work with a graphic designer who you can trust and who has a strong reputation for creating eye-catching, beautiful designs.
DIY is a Bad Idea if You’re Not Experienced
A lot of CBD companies that are just getting started attempt to save money by going the DIY route wherever possible. This is a bad idea, however, when it comes to labels, unless you happen to be an experienced printer and graphic designer. There is simply too much room for error to justify you trying to create labels yourself without adequate experience. Trust us when we say that investing in a team of experts to create your labels is absolutely worth it. Otherwise, you could end up wasting a lot of money due to amateur mistakes such as not cropping your labels properly or not using the right font size.
If You’re Gonna be Starting up a CBD Business…
It’s very important that you spend a good deal of time coming up with the perfect labels for your products. Labels can make or break your business, which is why you shouldn’t cut any corners when designing them. Follow this guide to make sure that your labels help your business soar.