PG vs VG: Understanding the Ejuice Base That Affects Your Vape Experience

When it comes to vaping, flavor and nicotine strength are only part of the equation. What often gets overlooked by beginners, and even some experienced vapers, is the base of the ejuice, which plays a major role in how the vape feels, tastes, and performs. That base is made up of PG (Propylene Glycol) and VG (Vegetable Glycerin), the two essential ingredients in every ejuice formula.

If you’ve ever looked at a bottle of ejuice and seen something like “70/30 VG/PG” or “50/50 blend,” that’s referring to the ratio of these two ingredients. But what do they mean? And how do they affect your vaping experience? Let’s break it down so you can make the most informed choice when picking your next ejuice.

What Is PG in Ejuice?

PG (Propylene Glycol) is a thin, odorless, colorless liquid that’s commonly used in everything from cosmetics to food flavorings. In ejuice, PG serves as a flavor carrier and helps deliver the throat hit that many ex-smokers crave.

Key Characteristics of PG:

• Stronger throat hit
  
• Carries flavor better than VG
  
• Produces less vapor compared to VG
  
• Thin consistency: works well in most vape tanks
  
• Less gunk buildup on coils
  

PG-heavy ejuices (like 70% PG or 60/40 PG/VG blends) are great for mouth-to-lung (MTL) devices, pod systems, and vapers who prefer a discreet vape with a cigarette-like feel.

What Is VG in Ejuice?

VG (Vegetable Glycerin) is a natural compound derived from vegetable oils. It’s thicker and slightly sweet, which makes it ideal for producing large vapor clouds and offering a smoother inhale.

Key Characteristics of VG:

• Thicker consistency: may require sub-ohm tanks or high-powered mods
  
• Smooth inhale: less of a throat hit
  
• Massive vapor production
  
• Adds slight sweetness to the flavor
  
• Can gunk coils faster, especially in sweet dessert flavors
  

High-VG ejuices (like 70/30 VG/PG or max VG blends) are a go-to for cloud chasers and direct-to-lung (DTL) vapers who enjoy blowing thick, dense clouds of vapor.

Choosing the Right PG/VG Ratio for Your Ejuice

The right ejuice base for you depends on your device, vaping style, and personal preferences. Here’s a quick guide to help you match the PG/VG ratio to your vaping goals:

50/50 Blend (Balanced)

• Best for: MTL tanks and pod systems
  
• Offers a balance of flavor, throat hit, and vapor
  
• Great for beginners or anyone switching from smoking
  

70 VG / 30 PG (Cloud & Smoothness Focused)

• Best for: Sub-ohm tanks and DTL vaping
  
• Produces thick clouds with a smooth draw
  
• Slightly reduced throat hit but full flavor if using quality ejuice
  

Max VG

• Best for: Advanced vapers, rebuildable atomizers
  
• Cloud chasing and minimal throat hit
  
• May mute some flavors and needs powerful devices
  

High PG (70 PG / 30 VG or 60/40)

• Best for: Mouth-to-lung vapers, stealth vaping
  
• Strong throat hit and crisp flavor
  
• Minimal vapor production
  

Device Compatibility Matters

Not all devices are designed to handle all ejuice types. Thinner, high-PG ejuices can leak from sub-ohm tanks or burn too fast in high-wattage mods. On the other hand, thick VG-heavy juices can clog the coils in smaller pod systems, leading to dry hits or premature coil burnout.

Before buying a new bottle of ejuice, consider your device’s coil resistance, airflow, and wattage range. Matching the correct ejuice ratio to your vape setup can greatly improve your overall experience and coil longevity.

Flavor Considerations: How PG and VG Affect Taste

Ejuice isn’t just about vapor production: it’s also about flavor. That’s where PG really shines.

• PG enhances flavor intensity, especially in fruit, menthol, or tobacco profiles.
  
• VG mutes flavor slightly but adds a smooth, creamy texture, which pairs well with dessert or custard flavors.
  

If you’re vaping something bold and sharp like menthol or citrus, a higher PG ratio may give you that punch you're looking for. If you love the richness of a vanilla custard or a bakery blend, higher VG will bring out the smooth, sweet notes.

Know Your Base, Love Your Vape

The PG/VG ratio in your ejuice is more than just a number on the label—it’s the foundation of your entire vape session. Whether you prefer discreet puffs with a solid throat hit or thick clouds with velvety smoothness, understanding your ejuice base empowers you to choose (or mix) the right juice for your needs.

And when it comes to customizing your ejuice just the way you like it, we’ve got you covered at The Vape Mall.

Customize Your Ejuice

Here at The Vape Mall, we know that every vaper is different. That’s why we offer custom ejuice options, allowing you to choose your flavor, nicotine level, and PG/VG ratio to match your exact preferences. Whether you’re chasing clouds, craving flavor, or just want a smooth, all-day vape, we’ll make sure your ejuice delivers. 

With dozens of delicious flavors and affordable pricing, it’s easy to build your perfect blend. Just tell us what you want: we’ll handle the rest. Ready to customize your ejuice? Visit The Vape Mall and craft a vape that’s uniquely yours.