Beginner’s Guide to Vape Liquid: What New Vapers Need to Know

If you're new to vaping, we know how overwhelming it can be to start sorting through the dozens of choices out there: from devices to flavors to nicotine levels. One of the most essential components of the vaping experience is the vape liquid itself. That’s why we’ve put together this comprehensive beginner’s guide to help you understand what vape liquid is, how it works, and how to find the perfect one for your personal preferences.

At The Vape Mall, we specialize in delivering premium, customizable vape liquids at affordable prices. Whether you’re just starting out or looking to refine your setup, this guide is a great place to start your journey.

What Is Vape Liquid?

Vape liquid, also known as e-liquid, ejuice, or vape juice, is the fluid used in vaporizers and electronic cigarettes to produce vapor. It’s what gets heated and turned into the flavorful cloud you inhale and exhale.

Vape liquid is typically made from a few key ingredients:

• Propylene Glycol (PG): A thinner liquid that helps carry flavor and provides a stronger throat hit.
• Vegetable Glycerin (VG): A thicker liquid that produces larger vapor clouds and a smoother inhale.
• Flavoring: Food-grade flavor concentrates that come in thousands of profiles: from fruits and desserts to menthols and tobaccos.
• Nicotine (Optional): The stimulant traditionally found in tobacco, available in various strengths or omitted entirely for zero-nicotine blends.

At The Vape Mall, all of our vape liquids are made with high-quality, USP-grade ingredients to ensure a clean, satisfying experience with every puff.

Understanding PG/VG Ratios

When shopping for vape liquid, you’ll notice different PG/VG ratios like 70/30, 50/50, or Max VG. These numbers affect your vaping experience significantly.

High PG (e.g., 70/30 PG/VG)

• Stronger throat hit (similar to smoking)
• Better flavor clarity
• Thinner consistency: ideal for smaller devices or beginners
• Less vapor production

Balanced (50/50 PG/VG)

• Smooth inhale with balanced flavor and cloud production
• Great for most pod systems and mouth-to-lung (MTL) devices
• Popular choice for new vapers

High VG (e.g., 70/30 VG/PG or Max VG)

• Thicker liquid for sub-ohm devices
• Big, fluffy clouds (great for cloud chasing)
• Softer throat hit
• Can mute flavor slightly in exchange for vapor volume

At The Vape Mall, we allow you to customize your vape liquid’s PG/VG ratio, giving you full control over your vaping experience.

Choosing the Right Nicotine Strength

Nicotine is a personal choice—some users want a strong hit, while others are stepping down to eventually go nicotine-free. Here’s a quick guide to nicotine levels in vape liquids:

• 0mg – No nicotine; ideal for flavor chasers or those who’ve already weaned off nicotine.
• 3mg – Very low; great for sub-ohm vaping and light smokers.
• 6mg – Mild; common for moderate smokers using standard vape tanks.
• 12mg – Medium; great for mouth-to-lung setups and those who smoked a pack a day.
• 18mg+ – Strong; typically used with higher resistance coils and lower wattage devices.

We also carry nicotine salt vape liquid, which delivers a smoother hit even at higher strengths: perfect for pod systems.

Flavor Is Everything

Let’s face it: the wide world of vape liquid flavors is one of the best parts of vaping. At The Vape Mall, we offer an incredible selection of flavors that span across every category imaginable:

Our Most Popular Flavor Categories:

• Fruits: Strawberry, watermelon, mango, grape, blue raspberry, and many more
• Desserts: Vanilla custard, cinnamon roll, birthday cake, and cheesecake
• Menthols & Mints: Cool menthol, spearmint, and icy fruit blends
• Tobaccos: Rich and smooth profiles to mimic traditional cigarettes
• Drinks & Candies: Cola, energy drink, bubblegum, sour belts, and more

We also offer custom vape liquid options where you can create your own blend by combining multiple flavors. If you’ve ever wished for a blueberry-custard-mint vape, we’ve got you covered.

Bottle Sizes and Pricing

At The Vape Mall, we believe in keeping your vape habit affordable without sacrificing quality. That’s why we offer our vape liquid in several bottle sizes:

• 15ml: Great for sampling new flavors
• 30ml: Perfect for moderate use or switching flavors frequently
• 120ml: Best value for daily vapers who know what they like

And yes, you can still customize your PG/VG ratio, nicotine level, and flavor even in the larger bottles.

How to Store Your Vape Liquid

To keep your vape liquid fresh and flavorful:

• Keep it cool and dark: Sunlight and heat can degrade flavor and nicotine
• Seal it tight: Air exposure can reduce potency
• Avoid freezing: Especially high VG liquids may become too thick in cold conditions

Properly stored ejuice can last up to 1–2 years. If it smells off, changes color significantly, or tastes different, it may be time to replace it.

What Device Should You Use With Different Vape Liquids?

Your vape device plays a big role in determining which kind of vape liquid works best:

• Pod systems and MTL (mouth-to-lung) devices: Best with 50/50 vape liquids or salt nic formulas
• Sub-ohm tanks and DL (direct lung) mods: Designed for thicker, high-VG vape juice and lower nicotine strengths
• Rebuildable atomizers (RDAs/RBAs): Often paired with Max VG liquids for dense clouds and strong flavor

If you're unsure what vape liquid works best with your device, our team at The Vape Mall is always happy to help you match your setup with the right juice.

Why Buy Vape Liquid from The Vape Mall?

At The Vape Mall, we’ve been crafting premium vape liquid for years, and we do it with three things in mind: quality, customization, and affordability. Here’s why vapers across the country trust us with their ejuice needs:

• Made in the USA: All of our vape liquid is manufactured in a clean, controlled environment
• Custom Options: Choose your flavor, nicotine level, and PG/VG ratio
• Wide Selection: Hundreds of flavors to explore
• Fast Shipping: Get your juice fast and fresh
• Affordable Prices: Great vape liquid doesn’t have to break the bank

Whether you’re looking for a bold tobacco, a fruity explosion, or a decadent dessert flavor, The Vape Mall has something for everyone.

Getting started with vape liquid doesn’t have to be complicated. Once you understand the basics, ingredients, nicotine strengths, PG/VG ratios, and flavor profiles, you’ll be well on your way to finding a setup you love. At The Vape Mall, we make it easy to customize your vape juice so you get exactly what you want, every time.